In addition to the size of the stand, it is also important that the entire stand is harmonious and integrated with the corporate identity. The dimensions and structure of the stand are also a factor in this regard. We can group stand types under four headings:

Row Stand (S): Stands with neighbors on both sides and only the front facade open

Corner Stand (K): Stands that have neighbors on both sides, but are open on both sides because they are located in the corner.

Three Front Stand (F): Stands located at the end of a block and open on three sides.

Ada Stand (A): Stands consisting of a completely independent block, open on four sides.

The type of products to be exhibited, as well as the purpose of the fair, play a role in the expenditure that can be made on the stand. As the number of open fronts increases, the cost for the stand will also increase.

There are three different concepts of stand design:

Open Stand : The stand is completely in front of the visitor's eyes, there are no elements in the stand that obstruct the view.

Partially Open Stand : Some of the facades of the stand are closed to prevent the inside of the stand from being fully visible. Thus, visitors are classified according to their degree of interest.

Closed Stand : The outside of the booth is completely covered with panels or a showcase. Only the truly interested visitor dares to enter the booth.

Stand design can be realized in two different systems:
1. Standard construction
2. Special Production
The standard construction can be used for many purposes in a practical and inexpensive way.

Custom-made stands can be extremely prestigious and useful, but these applications are very expensive. If the custom-made stand can pay for itself by being taken to more than one fair, it can be attractive. Here, it is necessary to consider the round-trip times and the conditions of the country where the fair will take place. Standard construction is generally preferred in overseas fairs. It is possible to design prestigious stands with standard construction. Proaktif Fuarcılık provides services with its trained and experienced departments. Proaktif Fuarcılık finishes the exhibition projects two months before the fair at the latest and sends them to the fair hall management. Thus, when the companies arrive at the exhibition hall, they encounter completely ready stands and deal with the placement of decoration materials and products during the preparation period. This great convenience also provides price advantages, as many hall administrations apply a price difference to orders placed during the fair. For these reasons, it is useful to finalize the design of the stand as early as possible. Otherwise, you run the risk of not being able to fulfill the orders placed in the hall, or of the stand costing more than its normal price.

THINGS TO CONSIDER IN STAND DESIGN:

Pediment Text : It should be as short as possible and relatively meaningful for the country where the fair is taking place. It is important to make sure that the meaningful words are in English and that trade name suffixes are used. In addition, the name of the company or registered trademark should be included on the pediment in order to avoid any problems with government support. To give an example: Gunes Machinery Manufacturing, Construction, Tourism and Textile San. Tic. Ltd. Sti. instead Gunes Machinery written.  Because it is important that the stand name can be distinguished and remembered at the fair.

General Construction of the Stand :  The type of stand is important in this regard; for stands with a large number of open facades, the overall concept should be well thought out and some parts of the stand should be closed appropriately. This will prevent the stand from being used as a road and distracting visitors. Fitness for purpose should be at the forefront in the selection of the stand concept. Functionality should always be taken into consideration, the locations of the closed booths should be chosen correctly, product display areas and meeting areas should not be too intertwined, and glass panels or colored materials should be used to emphasize the general atmosphere of the stand.  An information counter and/or a TV/video presentation within the overall concept will significantly change the mood of the stand.

Exhibition Units : For a prestigious display, it is necessary to pay attention to the choice and placement of materials. For this purpose, materials such as shelves, showcases or podests are used. When placing these materials, the depth of the stand should be used well and a pleasant harmony should be achieved. The general tendency is to solve the need for display with shelves because they are cheap. However, a stand with too many shelves will look no different from a hardware store. In addition, the location and height of the shelves should be determined correctly. In this regard, it is also important to use the field of vision at eye level correctly for orientation.

Lighting : Since spotlights are usually mounted on the top of the panels, it is necessary to pay attention to the spot locations during the planning of the overall construction. The way the products are illuminated and the general illumination of the stand is an element that can affect the visitor, so the spot locations should be chosen consciously and a contrast should be created between the products and the stand.

Decoration : The panels forming the walls of the stand create a suitable ground for decoration. Preparing and applying decoration materials such as logos, graphic works, banners, flags, flags, panels, etc. in accordance with the general characteristics of the designed stand will revitalize the stand. However, care should be taken to prepare simple but harmonious applications by avoiding exaggeration. Care should be taken not to use cutting and piercing materials in the applications made to the panels and to make the fastening process with double-sided tape. Hall operators try to collect the cost of damaged panels from the participants.

In order to achieve harmony, the following criteria should be considered : 

Partitioning of the stand (space distribution)
In addition to horizontal distribution, vertical distribution is also important:
 Table and podest levels
Graphic level (pictures, banners, etc.)
Level of recognition (company name, main slogan, etc.)
 Panel Layouts
 Hardware
 Lighting
 Color Harmony
 Text harmony (typography)

The above-mentioned items from “Pediment Writing” to “Decoration” are aimed at highlighting the corporate identity as well as the usefulness of the stand. Fairs appeal to all human senses. We can eliminate the difference between looking and seeing by succeeding in “showing”. Therefore, if you want to stand out, visibility must be ensured in the right way.

It is important to pay attention to sectoral segmentation when choosing a stand location. It should not be forgotten that the places that are thought to be good are the first places to be sold when the fair goes on sale. However, research on this subject has shown that stand design comes to the fore rather than exhibition location.

Because visitors visit the entire exhibition area, but they think that their own interests and priorities are more prestigious. 

From this point of view, it is very important to be in the same area with the same or close sector organizations in order to attract targeted visitors to the fair.